Project assignment from Team Treehouse.

Hunger No More’s mission is to increase awareness of the humanitarian crisis in the world and help the people who live in it by collecting donations.

Role: UX designer

Course: Treehouse

Problem

Hunger No More needed help with writing powerful user content that would tell stories of people who live in war. The content is also meant to increase donations and needs to be descriptive, inspirational, and transparent to convince the user.

The requirement was that the content matched Hunger No More’s company values:

Honesty
Compassion
Respect
Service to Others

Audience

Hunger No More’s audience is a driving spirit between the ages of 30 to 50 who live to help others.

Meet Melissa and Markus two driving spirits.

Hunger No More

Solution

I benchmarked a lot of other similar sites (redcross.org, oxfam.se), to get inspiration and see how they had written persuasive content. I also read a lot of articles about the ongoing wars in the world and how people are affected.

After a lot of research, I created personas that would be interested in visiting the site and giving donations.

This helped me write convincing content that speaks to my target audience.